In the somewhat oversaturated and highly competitive world of fashion, it is not easy to build a successful brand, but it is even more difficult to create one which can withstand the test of time and continue to remain relevant, resonating with consumers for years, particularly after starting out with a cult piece. However, Han Chong has managed to do just this with Self-Portrait.
About Self Portrait
Very few fashion labels manage to appeal, and be accessible, to so many different women but Malaysian-born Han Chong bridged a gap when he created his aspirational, yet affordable, clothing line in 2013.
Designed in London, made for the world - Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life. The name Self-Portrait was born, to be a reflection of the women in the designs.
"FASHION IS NOT ABOUT ONESELF, IT'S ABOUT THE PEOPLE WHO PHYSICALLY WEAR IT, IT'S ABOUT RESPECTING THEM AND THEIR COMFORT."
Han Chong, Founder and Creative Director, Self-Portrait
Self Portrait is now available at Cul-De-Sac L2, The Podium Ortigas Center, Pasig, Metro Manila